The following tips are excerpted with permission, with minor modifications, from The Smashwords Book Marketing Guide by Mark Coker. Download the entire Smashwords Book Marketing Guide for free.
Tip #1: Update your email signature
Your email signature is one of the most powerful marketing tools at your disposal, yet few authors take advantage of it. Most of us send emails to dozens if not hundreds of people each week, and each of these people (often friends, family, business associates, fans) represent potential customers for our book. By updating (or creating) an email signature, you’re providing email recipients a low-key, unobtrusive path to discover and purchase your book. Nearly every email program and service allows you to create a single email signature file, usually a simple text file, that then automatically appends to every email you write. For your email signature, add a direct hyperlink to both your author page and maybe even your book pages, so it’s easy for your readers to go straight to your book.
Punctuation is necessary to clarify the writer’s meaning in a sentence. Punctuation marks are used to indicate a sentence has ended, show the relationships between words and groups of words in a sentence, and set off direct quotations and dialogue. The punctuation marks that are used to end a sentence are the period, the question mark, and the exclamation mark.
Congratulations for taking this important step in your author’s life, and welcome to authors publishing with us!
We are pleased to count you among our soon-published authors!
In order to make the publication of your book as seamless as possible, we will ask you to provide us all of the following elements. Please make sure you send them all together (and not separately) and double check them all to make sure they have no mistake of any sort.
Minx Charmer, aka Kisha Bennett, is a native from the Island of Roatan in the Caribbean, North of Honduras. She loves to write and some of her favorite pastimes include writing, traveling and discovering new things. Her writing credits include local newspaper articles from the Island, blogs at Helium.com, real estate articles at Condo.com and a teaching article for Transitions abroad on the subject of education in Costa Rica.
Joshua Baldwin aspires to write stories as colourful as his childhood. Born in Ireland in the middle of one of the most difficult periods in that country’s history, Joshua moved to Ethiopia at the age of five and spent the next 11 years eating poisonous berries, chasing monkeys out of his garden, and daydreaming.
Back in the United Kingdom, he wrote prolifically for creative student publications at the University of Oxford (where he studied Archaeology), and has since moved into the exciting word of freelance and blogging. The fact that making stories up is a real career is something he finds as desirable as it is amazing.
Megan Hussey is a journalist and fiction writer based in Tampa Bay, Florida. A lifelong advocate of women’s rights, she was awarded a Certificate of Appreciation from LINCS (Family Support Domestic and Sexual Violence Prevention Task Force) and Sunrise Domestic Violence and Sexual Assault Center in 2011, for her newspaper coverage of domestic violence issues.
Her previous books, Jingle Bell Romance and Mauve Christmas, were given out to beneficiaries and volunteers at the East Pasco Toys for Tots toy distribution in 2012. She previously was named Young Woman of the Year by the Altrusa International club of Muncie, Ind.
Cindy Evangelista has been writing her own fantasy fiction ever since reading Lewis Carroll’s Alice in Wonderland as a little girl. She chose this genre as it allows her unlimited creative license to write whatever her mind can create. She is inspired by the works of J.K. Rowling and George R.R. Martin.
Cindy is currently penning a young adult novel that has been in the works for the past two years and another fantasy novel she has been writing for the last year. Her love of fantasy has nourished her passion for writing into adulthood and she draws much of the inspiration for her story from the sword-and-sorcery aspect of the genre. Cindy Evangelista is a Florida native but currently lives in Alberta, Canada with her husband.