Tips for marketing your title

The following tips are excerpted with permission, with minor modifications, from The Smashwords Book Marketing Guide by Mark Coker. Download the entire Smashwords Book Marketing Guide for free.

Tip #1: Update your email signature

Your email signature is one of the most powerful marketing tools at your disposal, yet few authors take advantage of it. Most of us send emails to dozens if not hundreds of people each week, and each of these people (often friends, family, business associates, fans) represent potential customers for our book. By updating (or creating) an email signature, you’re providing email recipients a low-key, unobtrusive path to discover and purchase your book. Nearly every email program and service allows you to create a single email signature file, usually a simple text file, that then automatically appends to every email you write. For your email signature, add a direct hyperlink to both your author page and maybe even your book pages, so it’s easy for your readers to go straight to your book.